Mobile & SMS

MELIORA™ mobile

MELIORA™ mobile is a highly sophisticated platform for mobile gaming and digital services. At the heart of the system there are a number of special digital gaming systems for on-air usage during live TV shows and mobile marketing campaigns. An integrated system for game management provides complex game scenarios and instant availability of 60 to 80 bonus games and a number of reward mechanisms.

The platform has smart interface for clear visual management, fast response to the game and player requirements, full demographic and behavior reporting allowing quick and informed decision making.

Meliora Mobile is:
  • A state-of-the-art SMS platform, based on over 20 years of research and development in the entertainment business.
  • A leading platform, on a global scale, for real-time acceptance and processing of messaging services
  • Able to handle high traffic processing and reporting for mass events and projects
  • Compatible with a variety of SMS based games and products, VAS and content services
  • Ideal tool for SMS marketing campaigns
  • Easily adaptable to different markets with 30,000 interactive questions database
  • Enables player profiling with SMS participation and all important player data included
  • Enables SMS Voting, Quiz shows, Gambling, lottery and sportsbetting games creation

MELIORA™ mobile manages the information about every player by segmenting and organizing the players in target groups and demographic segments. A long list of parameters is monitored and evaluated to give detailed information for every player.

Players are segmented into:
  • Age & Gender
  • Time of the day they play the most
  • Favorite questions
  • Demographic profile
  • Other segments requested by the operators

MELIORA™mobile allows any operator to extend the business with SMS betting. The platforms can be easily integrated to any existing online or land-based lottery or betting business and connected to a mobile service provider. 

SMS betting service with MELIORA™mobile will work as follows:
•    The players need to send SMS text messages to a predefined phone number.
•    MELIORA™mobile processes these messages.
•    MELIORA™mobile forwards the text messages to a database to be stored.
•    MELIORA™MOBILE is able to notify the player if the bet wins with a reply SMS message.
•    The operator has full access to the platform configurations and is able to receive all the needed reports for the bets.
•    In addition MELIORA™Mobile allows the operators to collect players’ phone numbers for further mobile marketing purposes.

MELIORA™Mobile based TV games

Dancing with the stars (VTV 2012)


Dancing with the Stars is the name of several international television series based on the format of the British TV series Strictly Come Dancing, which is distributed by BBC Worldwide – the commercial arm of the BBC. Currently the format has been licensed to over 35 countries.

Just the two of us (VTV 2011)

JUST THE TWO OF US is one of the most successful formats of BBC One. Eight celebrities team up with professional singers and sing each night in duets. They are judged by a panel of industry experts and with the advance of the show – voted out or saved by the TV audience with SMS voting. MELIORA mobile was chosen as the platform for this huge show and performed brilliantly during the whole campaign. Millions watched the show evolve and voted in the show, making it the most successful SMS game show in the history of the Vietnam TV.

Singing TV Star (HTV 2011)


Ngoi Sao is one of the most favourite Vietnamese singing competitions for young talents. The show has span almost two decades and is loved by a wide range of TV viewers. MELIORA mobile started servicing the SMS voting in SINGING TV STAR as one of the first shows in the portfolio of our partners from CAT TIEN SA. MELIORA was adapted easily to the requirements of the Vietnamese market, local regulations and mobile operators’ requirements. 

Uninterruptible, error-free operation and smooth load-handling were demonstrated to the local market and industry and quickly made a name of MELIORA mobile as a leading-edge SMS platform.

Golden Album (HTV 2011)


GOLDEN ALBUM is one of the most loved Vietnamese music shows. This is the countries album top 10 chart, as the top hits are performed live by famous Vietnamese pop and rock stars. The show was a ground for MELIORA mobile to show its functionalities and extensive capabilities by servicing viewers’ SMS votes for the most popular contemporary hits, loved by everyone. MELIORA proved once again that it is setting the standards in SMS TV games and can proudly be pronounced the leading-edge state-of-the-art mobile communications platform world-wide.